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At TH Design, our philosophy when it comes to creating logos and business identities is to create distinctive marks designed with flexibility in application across a broad spectrum of media. We begin our process by creating one-color (black) icons in combination with various text treatments. Once a mark is finalized in black and white, colors are chosen to create an identity consonant with a branding identity relevant to the nature of the business/organization. Logos are created in horizontal and vertical formats to allow flexibility in application through print media and incidental usage (i.e, advertising specialty items like mugs, pens, etc.) where space and/or color options may be limited.