Articles

Internet Terms You Should Know If You Have A Website
You get the idea!

Small Business and the Web
(of Confusion)

The internet offers unparalleled opportunities for companies/organizations to communicate and/or market to their customers or target audiences. However, the sheer quantity and complexity of available options can be overwhelming…

The Adoption of CSS and Why You Should Care if You Have a Website
(or are going to!)

When the web first became “open to the public”, html was the only language you could use to build web pages. Original html pages were pretty much all text, then came the addition of images and tabular data enclosed in tables. But HTML wasn’t built to do anything fancy visually, and certainly wasn’t equipped to create the kind of visual effects people had gotten used to with the explosion of desktop publishing software…

Guides

Social Media booklet

Getting Started With Social Media
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

Download our 8-page PDF guide: Getting Started with Social Media, which can be opened in Adobe Acrobat Reader to read or print.

Our Font Primer bookletThe TH Basic Font Primer
Personal computers have brought incredibly sophisticated and powerful typography tools to the professional and novice user alike. This user-friendly guide is intended to give non-graphics professionals a basic understanding of typography (fonts) and their usage.

Read this and learn to avoid common mistakes that make your documents (print and digital) look unprofessional(!)

Download our 12-page PDF guide: A Basic Font Primer, which can be opened in Adobe Acrobat Reader to read or print.

Useful Links

Browser Statistics are posted at the W3 Schools website; they track browsers, display resolution settings which affect page sizes for viewers, operating system usage…

www.isedb.com/ is the Internet Search Engine Database which has articles, book reviews and other information about Search Engines and working with search engines.

www.searchenginewatch.com is the home of an organization dedicated to keeping interested parties up to date with the ongoing development in the ever-changing world of search engines.

www.highrankings.com writes e-newsletter that focuses on helping people make their websites as attractive as possible to search engines. The author is also a highly respected SEO (search engine optimization) Consultant.

usableweb.com is a large but well-organized list of articles dealing with Web Usability and related topics.

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Podcasts

How To Increase Your Website Traffic This audio file is a companion to our Web Analytics podcast. This podcast is 13.25 minutes long and is an Mp3 file.

Web Analytics: What Your Website Logs Can Tell You This audio file introduces the valuable and actionable information you can get from your web logs and by using Google Analytics software. This podcast is 13.45 minutes long and is an Mp3 file.

Social Media: What’s it all about?
This audio file introduces “social media” as a potential marketing tool for businesses and organizations. This podcast is 14.45 minutes long, and is an Mp3 file.

 

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How Much Do You Charge for a Website?

We start at about $1500; mid-level projects are in the $3500-$6500 range and we go up from there. The question we always have is "what's your budget?" Sites range in size, complexity and functionality. We don't do "one-size-fits-all" because our customers are unique.

What is SEO?

SEO stands for Search Engine Optimization, which is a collection of techniques that, when correctly applied, help your site do better in search engines.

What is SEM?

SEM stands for Search Engine Marketing, which encapsulates online advertising programs like Google Adwords and others.

Isn't "Branding" just for big companies?

No, the principles of Branding work regardless of organizational size and can be implemented at all price points.

Should I pay to advertise in online phonebooks?

No.

What are Web Analytics?

Your analytics data tells you a lot of useful stuff about what kind of traffic your website is getting: how many visitors, when, for how long, where, etc.

Isn't "Social Media" just a lot of hype?

Yes and No. We can help you know what is and what isn't, and what to do about it.

Do you design for print as well as web?

Yes!