Web Design & Consulting Services

We build websites from scratch. We also adapt existing designs. We may help you develop new content, or may simply build an updated facade and migrate existing content to the new site. You may want to keep your existing site but need your content revised for better search engine results. You may want help with marketing your website and increasing traffic. You may simply want us to evaluate your site and tell you what you need to do to improve it in some way. Our services are always customized to your unique situation and budget.

The Most Critical Step

To get the greatest benefit from your website it is critical that you clarify your goals and objectives. Your site should fit seamlessly into your overall marketing efforts and should complement and support your sales team. Your site should actively generate leads for you. It should make life easier for customers/constituents.

Our Proposal Process

We do an initial fact-finding meeting prior to creating any proposal. Depending on your needs, the proposal may include multiple levels of complexity with corresponding prices, or we may propose a multi-step process where complexity can be phased in over time.

To create a website, we follow a 4-step process:

• Project Definition: takes place before and during the creation of a proposal and budget. Decisions must be made re: size, scope, schedule and goals (including all marketing related issues) for the site.
• Information Architecture: content must be decided on, then categorized and organized into sections. Links need to be determined, direction of movement through the site, etc. Content should allow for Search Engine Optimizing requirements as needed.
• Visual Design: the overall look for the site must be explored, developed and then decided upon. We will generate at least 2 initial design schemes to begin the process.
• Production: actual creation/implementation of the site.

One of our defining website principals is Usability, the growing body of knowledge surrounding the issue of how usable is a site?

• Is it easy or hard for people to find the information they want?
• Do they have trouble figuring out how the website works?
• Can they physically navigate through it without struggling?
• How long will they wait around for things to show up?
• Do they get lost or stranded or can they always get back to where they were?

And a lot more along those lines. (See the Resources page for links about Usability.) These issues inform our design philosophy re: websites. On the web, our goal is elegant simplicity. We want your site to look special, and customized. But we also want it to be easy to use, cross-platform and cross-browser compatible, quick to load

Since we work in print design as well, we particularly like to extend a print identity to the online world. Our favorite projects are when we complete the entire print-to-web process -- starting with the creation of a logo and business identity package and concluding with a website that ties it all together!

Our Website Samples page has thumbnails of recent sites we've built and links so you can check them out. Take a look!

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