Web Marketing

Your website should generate leads for your business or organization. If it doesn’t then it’s like buying expensive outfits that you never wear, or buying an expensive car that you never drive, etc. You have invested money and are not getting a return.

Driving traffic to your website is the first step; converting that traffic into sales is the next step. Don’t make the mistake of simply plunking a site online (however beautiful or technically impressive) and leaving it to its fate. Make it work for you!

Web Marketing Strategies

There are numerous ways to use the web to increase your business. You can email an HTML or Text newsletter, or send coupons or special offers to your email list. You can post articles on your website, or distribute them through web-based article distribution services, or both. You can start a blog or post a comments board. You can write an e-book and make it available on your site and on complementary sites. These are all “soft-sell” options that can reap large rewards. We can help you figure out what will work best for your needs.

Social Media is coming into it’s own now as a marketing channel on the web. Visit our Social Media page for more information.

You may also decide to do some paid advertising on the web (discussed on our SEO_SEM page).

Finally, using a Web Analytics Program (see below) you begin analyzing your web logs and hosting reports and based on the data, make adjustments to your site to improve performance.

What are Web Analytics?

Web Analytics is the phrase used to encapsulate the interpretation of data collected by the servers where websites reside. As more and more businesses seek to develop a greater presence on the web, it has become increasingly important — particularly for businesses engaged in e-commerce activities — to get specific answers to some basic questions:

  • How many visits does the site log on a yearly, monthly, weekly, daily or hourly basis?
  • From where did the traffic originate?
  • How long does the typical visitor stay at the site?
  • Are visitors viewing pages where critical information resides?
  • What’s the number of visitors to sales generated ratio? (the conversion rate.)

With this type of data, working in conjunction with an informed web development/design team, you can tailor your site to work in concert with all of your marketing efforts.

There are several Web Analytics programs available. We can recommend, implement, and manage a program for you, or teach you how to use one.

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HTML Newsletters

You’ve probably received an HTML Newsletter — it shows up in your Email but instead of text it’s laid out like an ad, a webpage or brochure.

A well-designed and managed HTML Newsletter campaign can be a great way to stay in touch with customers and potential customers. But there are a number of issues associated with the creation and sending of HTML Newsletters. They need to MIME-formatted so that they can be legible with and without images. Depending on the size of your email list, they may need to be emailed via a list serv, or through a batching process to avoid being banned by ISP’s as spam. And they need proper opt-out options embedded.

Here’s a snap of the HTML Email template we designed for the Summit County Humane Society.

We can design and manage the sending of your HTML Newsletters and/or set you up to handle it yourself.

 

WP logoThis site was built in WP, using our custom theme.


Name:


Email:


Message:


How Much Do You Charge for a Website?

We start at about $1500; mid-level projects are in the $3500-$6500 range and we go up from there. The question we always have is "what's your budget?" Sites range in size, complexity and functionality. We don't do "one-size-fits-all" because our customers are unique.

What is SEO?

SEO stands for Search Engine Optimization, which is a collection of techniques that, when correctly applied, help your site do better in search engines.

What is SEM?

SEM stands for Search Engine Marketing, which encapsulates online advertising programs like Google Adwords and others.

Isn't "Branding" just for big companies?

No, the principles of Branding work regardless of organizational size and can be implemented at all price points.

Should I pay to advertise in online phonebooks?

No.

What are Web Analytics?

Your analytics data tells you a lot of useful stuff about what kind of traffic your website is getting: how many visitors, when, for how long, where, etc.

Isn't "Social Media" just a lot of hype?

Yes and No. We can help you know what is and what isn't, and what to do about it.

Do you design for print as well as web?

Yes!