Social Media & Credibility
Rarely does a day or week pass in which we are not asked—by existing and/or potential new clients—to provide some explanation or justification as to why companies/organizations should start utilizing…
Too Much Information
At a recent meeting with a new client, a request to share my thoughts about logo samples (provided by another designer) under consideration for the client's new business identity prompted…
Color in Design
The use of color in design is one of the most enjoyable aspects of the creation process. But, like everything related to design, it's incredibly subjective. People basically like all…
Keep It Simple
While meeting with a client today concerning the design of their new website, the maxim "keep it simple" was broached with respect to providing a clear, unambiguous message about the…
SEO & Visual Design
There has been a great deal of discussion in SEO circles recently concerning Google's experimentation with technology that would provide a preview feature on its SERPs (search engine result pages)…